Aussies Have Their Say Online with RoadTube

The NRMA in Australia has just taken road rage anger to Web 2.0. Road­Tube is an avenue for road users to let politi­cians and others know what is bugging them and what they want done to fix it. People can upload videos or post a writ­ten comment. They can also link videos to their social network­ing profile, comment on other videos and even rate what the experts have to say in their videos.

Road­Tube is on the road as well. Three portable “Toll Booths” are trav­el­ing around NSW equipped with portable webcams so road users can express their frus­tra­tions and have their say. An Itin­er­ary of the loca­tions dates and times are published on the website.

The website has a news section and brows­ing what others have posted be it a video or writ­ten comment is nicely laid out. Users can also apply a rating to a post­ing plus there is a counter func­tion where visi­tors can agree or disagree with a comment — valu­able data for the NRMA.

The Marker team have built the website on Word­Press and also clev­erly customised it. They have taken the abil­ity to make post­ings out of the back-end and put this into the front-end enabling all posts to appear in real­time. They also designed and built the inter­face for the stand­alone portable “Toll Booths”.

The project has been launched to consumers under the byline “Take the Rage off the Road” and intends to build a commu­nity by tapping into the grow­ing trend of user-generated content. The website is designed to give motorists a voice and a way to chan­nel their frus­tra­tions and put them to good use.

The site is already well popu­lated since going live two weeks ago. There are already over 400 posts with 74 being video post­ings and over 320 writ­ten post­ings and the website has had over 10,000 visitors.

Check it out here.