Dell's ReGeneration Contest on Facebook

This is a very interesting campaign executed by Dell on Facebook using the Graffiti Wall application. This was to help promote Dell’s ReGeneration campaign.

The competition involved entrants drawing “what green means to you” with graffiti.

Here are the stats:

• 7,302 entries
• 150 finalists
• Over 1 million votes!
• 6 category winners

The best overall winner was this guy. I didn’t know this, but apparently Graffiti Wall let’s you play back the entire process of the artists creating the graffiti.

This is an excellent example of how to execute a campaign that combines the best of consumer generated media with social networking. Very well done Dell.

Thanks to Andy for the link to this.

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