Coke Conversations

Coca-Cola Conversations is a new blog by the official historian at the company. He has had the job for over 30 years apparently.

It is not getting a great deal of engagement at the moment, however, they have just recently launched last month and I haven’t seen much about it in the blogosphere so it must be a soft launch. It is a nice looking blog and the content is good, if a little suspiciously too well polished. I think this is an interesting approach for Coca-Cola to take. There is a huge amount of value in their brand and history and this is very much the right sort of approach I think.

Top marks for effort, I think this is a well executed strategy so far.