Get Ready You Tube – It's Hammer Time

MC Hammer (born Stanley Kirk Burrell) is behind the newest online video start up, due to launch soon. DanceJam.com is going after the niche of dance/music videos and hopes to become the key community for professional dancers and enthusiasts. Who can forget his unique dancing style and famous crazy large pants. The last I heard was that Stanley had reinvented himself as a TV evangelist having started his own church. He reportedly lost his fortune from his hit music career ending up over $13 million USD in debt.

There have been a few articles written about this already suggesting that DanceJam is going to give You Tube a run for their money, which is just crazy talk. This is a niche site from a start up with USD $1 million in venture funding. Add to that, the fact that You Tube doesn’t yet make a profit given the enormous costs of hosting and delivering online video, I think Google’s share price will be okay for now. They claim to have allowed for existing social networks in their strategy, but even so, I just can’t see how they can deliver something better than what you could put together already on a You Tube channel, a Facebook Group and a bunch of widgets. Let’s just hear from the man himself, you can watch the interview with Stanley on the GigaOm Show:

What is interesting is that this isn’t the first 90′s rap superstar to be involved in the Web 2.0 scene. Last year I posted on my own blog about The Tax Rap campaign featuring one hit wonder Vanilla Ice.

Another celebrity who reinvented himself as a web geek and has been an early blogger and now podcaster for Revision 3 is Will Wheaton who is most well known for Star Trek: The Next Generation and Stand by Me.

Who else do you think will resurface from the 90′s to the brave new world of Web 2.0?