Simpl Burst onto the Blogging Scene

Simpl launched their new website and blog last week, with help from Marker. When I met Bennett Medary, the Group CEO at Simpl, I knew he would be a great blogger. The brief was to help promote the profile of the company in the marketplace.

Well be careful what you wish for! The first day Computerworld picks up his post about the TUANZ ICT Skills Shortage conference and sparks intense commentary on the blog. Essentially Bennett was saying that Gen-i actively poach staff from the smaller players in the marketplace, which doesn’t really solve the skills shortage.

There are very few CEO’s in New Zealand who have launched blogs and this was a big thing for Simpl and Bennett. I applaud Bennett and John at Simpl for having the conviction to do this and the trust in me to begin with. This truly demonstrates the power of Web 2.0 to have an impact on your business.

If you are a CEO interested in setting up a blog, let me know.