Another logo in the breach

As a quick follow up to the piece about Auckland City Council’s new logo Brand New has a great piece about some equally ill-recieved work for NYC Taxis ? the good parts (by Wolff Olins who did the London Olympics logo that is growing on almost everyone) and the bad:

And this is how the logo came to be: An unfortunate mishmash of city politics, disparate ideas and a severe case of mixing oil and water.

Personally I think the NYC device (done as part of a separate project) is really a strong, flexible 21st century brand.

Check it out: I Heart Wolff Olins

Technorati Tags: NYC Taxi Logo, Auckland City Council Logo