Banking my way to brand loyalty
Posted by: Marker | Uncategorized | 13.09.2007
In the last couple of years I?’ve been a bit of bank whore. I?’ve had my experiences with their customer services and different aspects of the banks but the one main interface for my interactions was with internet banking.
Some internet banking sites just exude bad customer service. No doubt these sites are where most of their customers use the bank the most, and they are saving the banks tons of cash by staying out of the branches and off the phone so it would make sense to reinvest in getting your online services immaculate. It doesn?’t just need to do the job, it needs to do the job easily, quickly, reliably and then leave a mint on my pillow.
ASB ? you?’re going well. The system usability and design is great, but more customer service and friendliness would help. Netcode text verification makes you feel secure too about the bigger transactions. With you ASB, I?’ve banked my way to brand loyalty.
Westpac ? you?’re swell. The way you talk to me through, I like you. Very personal, easy to use and it doesn?’t look like DOS. It talks you and I would.
National Bank and ANZ. Honestly? If staff in your branches looked like this no one would ever visit
You may already know that the National Bank charges their customers a $1 monthly fee for the opportunity to access an online banking solution that is truly outdated.
Suggest you also have a look at Rabo.
I agree about ASB. Used to have everything with them and it just worked – no reason to look anywhere else. Currently have an account with National Bank – it’s like they’re in the dark ages! Surly staff, crap on-line experience – makes it all feel like the banks I used to visit as a nipper with my dad.