Are benefits of search driven by offline communications?

There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also more likely to buy. Sure there’s still search activity and purchase intention unlinked to offline marketing, but this study has proved how critical search is as a part of your integrated marketing communications.

There shouldn?’t be any offline campaigns you?’re doing that aren?’t backed up with either organic or pay-per-click search marketing.

Take a look at the full article on AdAge