Yahoo! Search Marketing

Most of our paid search advertising spend is currently with Google AdWords. However, later this year, things will change in the New Zealand marketplace when Xtra MSN becomes Xtra Yahoo!. This is scheduled for launch in the Q2 2007. The main reason we don’t use Yahoo! Search Marketing right now is that they can’t do geo targeting. This means we can’t specify that we only want to target New Zealand consumers. This is fine for our Australian campaigns but if the target audience is NZ only you would potentially waste clicks and budget on consumers from Australia. This is due out in Q2 as well. I think at this point, we would have to consider a mix of Google AdWords and Yahoo!. It will be interesting to compare the results from the different networks.