Comments on: Shawn Gold, CMO of MySpace.com at ad:tech Sydney http://www.markerstudio.com/uncategorized/2007/02/shawn-gold-cmo-of-myspacecom-at-adtech-sydney/ Full Service Digital Agency Tue, 07 Feb 2012 23:13:03 +0000 hourly 1 http://wordpress.org/?v= By: Marker Blog, The Demand Creation Agency » Blog Archive » MySpace Friend or MySpace Foe? http://www.markerstudio.com/uncategorized/2007/02/shawn-gold-cmo-of-myspacecom-at-adtech-sydney/#comment-55 Marker Blog, The Demand Creation Agency » Blog Archive » MySpace Friend or MySpace Foe? Wed, 09 Apr 2008 06:47:17 +0000 http://blog.markerstudio.com/archives/164#comment-55 [...] When I heard Shawn Gold, CMO of MySpace, speak at ad:tech earlier in the year, he attributed much of their massive growth and success in overtaking embedded rival Friendster.com by allowing users to do whatever they wanted, whereas Friendster was very restrictive. However, since they launched the company obviously Rupert Murdoch’s Fox Interactive has acquired MySpace and he is pegging the shining star of his consumer generated media portfolio to achieve $1 billion USD in revenue by 2008. [...] [...] When I heard Shawn Gold, CMO of MySpace, speak at ad:tech earlier in the year, he attributed much of their massive growth and success in overtaking embedded rival Friendster.com by allowing users to do whatever they wanted, whereas Friendster was very restrictive. However, since they launched the company obviously Rupert Murdoch’s Fox Interactive has acquired MySpace and he is pegging the shining star of his consumer generated media portfolio to achieve $1 billion USD in revenue by 2008. [...]

]]> By: Des Walsh http://www.markerstudio.com/uncategorized/2007/02/shawn-gold-cmo-of-myspacecom-at-adtech-sydney/#comment-54 Des Walsh Thu, 08 Feb 2007 11:40:57 +0000 http://blog.markerstudio.com/archives/164#comment-54 Great summary, Jon One comment of Shawn's I found interesting was that geocities and Friendster "failed" for specific reasons: basically, as I heard him, geocities got the self-expression right but not the community part, Friendster got the connections but not the self-expression (plus their technology was slow for downloading). Another observation of Shawn's I found helpful I've noted as "15-25 yo - core: 1st generation able to take advantage of social networking efficiencies - as they grow older they will be using the system". Great summary, Jon

One comment of Shawn’s I found interesting was that geocities and Friendster “failed” for specific reasons: basically, as I heard him, geocities got the self-expression right but not the community part, Friendster got the connections but not the self-expression (plus their technology was slow for downloading).

Another observation of Shawn’s I found helpful I’ve noted as “15-25 yo – core: 1st generation able to take advantage of social networking efficiencies – as they grow older they will be using the system”.

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