2014 by the numbers

On-demand taxi startup Uber is now valued at US$40 billion. Occasional controversy aside, it's a great service. If you feel like giving it a try, download the app and enter promo code tsdgc for a $10 discount on your first ride. Instagram now has over 300 million users, making it a bigger social network than Twitter. Messaging app WhatsApp (like In Continue reading

Apple Watch – ignore it at your peril

There are already numerous smartwatch and other wearables in the market, and there have been for some time. However, Apple Watch is due to launch with quite a splash in this quarter or the next (date tbc). It is important to remember that iPod was not the first MP3 player in the market. In fact, Apple's strategy has typically been to perfect ex Continue reading

Marker Studio: A new look for a new time

Today I am pleased to announce we have relaunched Marker Studio with a fresh new look. At the beginning of this year, Jenny, our Digital Art Director, approached me to talk about the brand, which we both agreed was well overdue for a refresh. As an agency, our focus is always on our clients and their projects and deliverables, and so despite having Continue reading

Career Opportunity for an Intermediate Digital Designer

We are looking for a passionate, detail-oriented, hardworking professional with excellent communication skills to deliver leading edge design for a wide variety of projects and clients. Your time would be roughly split between web and mobile/tablet projects, working for both leading local and global brands. WHAT WILL YOU DO? Primary responsibili Continue reading

Mobile wins over TV as preferred screen

A UK wide study by Weve, of 2,000 adults 18-55+, saw mobile devices eclipse TV, with nearly half of the much sought after 18-34  year old category considering mobile their first and most preferred screen. This exciting result secures mobile as a firmly established main competitor to the conventional and previously unchanged media channels. Key f Continue reading

Earn consumer trust with less data collection

2014 is the time for brands to earn consumer trust simply by asking for less data. This simple answer has come about to fix the overwhelming data mining issues that have come about this year. 2013 has seen brands push data collection boundaries; by giving consumers excessive sign up forms upon using their websites, products and apps. This has a Continue reading

New Zealand AdWords Advertisers are not using Enhanced Sitelinks

If you have not done so yourself, your AdWords campaigns are now being automatically upgraded to the Enhanced Campaign features. 75% of campaigns have been upgraded by advertisers meaning the rest will go through AdWords default upgrade path over the next several weeks. One important upgrade feature that I think many AdWords advertisers in NZ have Continue reading

Google’s Earnings & Mobile Advertising

I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it interesting to follow investor sentiment around Google to gauge where investors see the business' opportunities and difficulties are and how well it is in de Continue reading

Bringing Your Website Data to Google Search Results

Ever wondered how to make your search results look like this? Not to get this mixed up with Sitelinks, this is marked-up data and is suitable for almost all types of data, (products, music, arts, books, business listings, restaurants, recipes etc.). Sometimes Google is able to turn your data into this result format automatically if it has been Continue reading

Google’s mobile advertising problem

A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth and Continue reading

Career Opportunity for a Senior Digital Designer

We are looking for a passionate, detail-oriented, hardworking professional with excellent communication skills to deliver leading edge design for a wide variety of projects and clients. Your time would be roughly split between web and mobile/tablet projects, working for both leading local and global brands. We don't just do client work though, ther Continue reading

Bing at Search Marketing Expo

I was at SMX 2012 today and it was well attended by Bing who were out to make sure online marketers consider them in their digital strategies. Bing's selling point is access to the Yahoo! & Bing audience. With this, Bing takes 30% of the US search market share. For an advertiser, this means we should expect them to deliver 30% of the clicks. Continue reading

Get Ready for Google Product Listing Ads

Getting an advantage in AdWords over competitors sometimes comes from implementing new AdWords features before the competition does. We do this by keeping up to date with product announcements here but also keeping tabs with what Google AdWords is testing and has already launched in the US. One of these recent ad innovations is “Product Listing Continue reading

jQuery Mobile Menu plugin for Responsive Web Sites

As part of delivering a first class browsing experience for mobile, a site's navigation often needs to be rethought for the smaller form factor. In many cases it makes sense to replace the bulky unordered list navigation with a simple dropdown menu at the top of the page. This minimises the screen real estate occupied by the menu and allows the use Continue reading

Rugby World Cup: Mobile versus Web Infographic

The Rugby World Cup 2011 has released details of their digital campaign. The key statistic for me is that usage of mobile devices outstrips that of the website. Let me repeat that, more people accessed the mobile apps than the website. Download PDF version Official mobile application downloaded more than 3 million times More than 17 million Continue reading