A couple of weeks ago I stated you shouldn’t do any offline campaign without an search/online counterpart. Today I’ve read an excellent article, with some excellent research on the topic. You’re going to have to read it. SEM (Search Marketing): traditional media’s secret weapon

There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also more likely to buy. Sure there’s still search activity and purchase intention unlinked to offline marketing, but this [...]

I have often thought that the world of SEO was rather misleading.  This was after having several companies pitch their ideas to me, produce long & sometimes interesting reads all for something that I could do myself if I followed some simple rules.  So I found this article very interesting. If you are about to [...]

As part of our methodology documentation we produce a site map for clients. These maps often follow the traditional “organisational structure” layout and provide clients with a sense of comfort that their customers will follow such a linear path to the desired outcome. In presenting this to clients we often comment that such a layout is some [...]

Google Print Ads has been in the pipeline for a while now, but has only officially launched this week. The online demo has a full explanation of how it works but essentially it allows you buy space in any of their partner newspapers. You can place one ad in one paper or do a nationwide [...]

Well not exactly, but more or less. The Australian Competition and Consumer Commission (ACCC) is taking legal action against Google to stop them publishing search results that fail to distinguish between paid advertising and natural search results. “The ACCC is alleging that Google, by failing to adequately distinguish sponsored links from ‘organic’ search results, has [...]

This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with different angles. Beyond Google’s AdSense product, which appears on numerous blogs, it isn’t that easy to buy advertising on blogs. Here are [...]

This is from a presentation in New York at FOOA by Kim Malone, Director of AdSense at Google. The first thing to note, is that this product is very much still in beta and is likely to change significantly before launch, however, the basic concept is like this: Advertiser The advertiser chooses the Price Per [...]

Google and Salesforce.com have unveiled their much anticipated partnership deal. Salesforce Group Edition featuring Google AdWords. Basically this means you get an AdWords Pay Per Click account bundled with Salesforce, so you can start a lead generation campaign and have the punters go directly into your Leads queue in Salesforce. We’re already doing this for [...]

Ok, I have just written what I thought was a pretty good post and lost it! In short, I recommend you read the following. Two interesting quotes from this article and the post from Seth Godin that pointed me to the article. From the article. And media sites are discovering that many people are ignoring [...]