For those who saw Andy Lark’s presentation at the Marketing Association’s Brainy Breakfast 25 July (Auckland) and were looking for more information on RSS. Here is one from the marketing guru himself, Seth Godin. So why am I blogging about this? For future reference and importantly RSS will be the topic for the first of [...]

Further to my post about advertising in RSS feeds, here is an example of how a Dell banner ad looks in my RSS Reader application (NetNewsWire). You can see the banner at the bottom of the screenshot. It is nothing special, I just realised that not everyone might have seen an ad in an RSS [...]

This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with different angles. Beyond Google’s AdSense product, which appears on numerous blogs, it isn’t that easy to buy advertising on blogs. Here are [...]

This is a summary of a presentation by Brent Hill of Feedburner, which has recently been acquired by Google. His role is Vice President of Advertising Services so obviously is highly hopeful that advertising in RSS feeds is the next big thing, however, this is an interesting case for why RSS should definitely be considered [...]

I’m at Gotham Hall in New York City attending the Future of Online Advertising conference. I’m going to post summaries of presentations and thoughts throughout the two days. The venue is amazing. Bit slow off the mark as the WiFi network has only just started working at lunchtime. Hope this isn’t an indication of the [...]

According to TechCrunch Feedburner a great company that we use here at Marker to help measure and promote blogs is in the final stages of a $100 millon cash acquisition by Google. Not much of a surprise as Feedburner is a fantastic service with a large user database ripe for monetizing with Adsense and ties [...]

Every now and then you come across an idea so completely useful and straightforward that you wonder why it took so long to come about. Yahoo Pipes is a perfect example, and I really encourage you to check it out. There’s a whole lot of really useful information flying around this interweb-thingy, yet so much [...]

I’m really pleased I came to ad:tech this year and I want to summarise my impressions from the last few days: Our industry is hot. Everyone is talking about interactive/digital being the future of marketing and advertising. This includes big media/publishers, agencies, and the big brands. I’m particularly encouraged by the very bold campaigns being [...]

If you are struggling to see the immediate benefits of RSS feeds outside of news and blog updates then this interview with Fergus Burns of Nooked makes for interesting reading. A little UK focused, Fergus provides some good examples and harps back to the old permission based marketing. A term sometimes used just to define email marketing.