The NRMA in Australia has just taken road rage anger to Web 2.0. RoadTube is an avenue for road users to let politicians and others know what is bugging them and what they want done to fix it. People can upload videos or post a written comment. They can also link videos to their social networking profile, comment on other videos and even rate what the experts have to say in their videos.

RoadTube is on the road as well. Three portable “Toll Booths” are traveling around NSW equipped with portable webcams so road users can express their frustrations and have their say. An Itinerary of the locations dates and times are published on the website.

The website has a news section and browsing what others have posted be it a video or written comment is nicely laid out. Users can also apply a rating to a posting plus there is a counter function where visitors can agree or disagree with a comment – valuable data for the NRMA.

The Marker team have built the website on WordPress and also cleverly customised it. They have taken the ability to make postings out of the back-end and put this into the front-end enabling all posts to appear in realtime. They also designed and built the interface for the standalone portable “Toll Booths”.

The project has been launched to consumers under the byline “Take the Rage off the Road” and intends to build a community by tapping into the growing trend of user-generated content. The website is designed to give motorists a voice and a way to channel their frustrations and put them to good use.

The site is already well populated since going live two weeks ago. There are already over 400 posts with 74 being video postings and over 320 written postings and the website has had over 10,000 visitors.

Check it out here.