Tony Blair, soon to be former Prime Minister of Britain, gave a speech yesterday where he talking about the impact of blogs and other consumer generated media on the media and political landscape. Here are a couple of quotes from his speech: “Newspapers fight for a share of a shrinking market. Many are now read [...]
Jim Coudal, renowned designer at Coudal Partners, gave a presentation at the Future of Online Advertising (FOOA) in New York on 7th June 2007, about one of their businesses, which is called The Deck. The Deck is a network of blogs all focused on a very specific niche audience of creative, design and web professionals [...]
Just a few notes, blinks and interesting stuff I’ve picked up over the last couple of days. I need a bit of time to absorb everything and write some more meaningful posts. ——————————- “Blogging in an ephemeral fad. Destined to burn itself out in a year or two.” Hiawatha Bray, business journalist circa 2002 He [...]
This wasn’t a term I had heard of before this week. In the context of online advertising, this means to buy out an entire online advertising network for one day so you completely dominate the entire property. This is used for major campaign launches or product releases. For example, you would “Roadblock” Yahoo! and your [...]
This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with different angles. Beyond Google’s AdSense product, which appears on numerous blogs, it isn’t that easy to buy advertising on blogs. Here are [...]
I’m at Gotham Hall in New York City attending the Future of Online Advertising conference. I’m going to post summaries of presentations and thoughts throughout the two days. The venue is amazing. Bit slow off the mark as the WiFi network has only just started working at lunchtime. Hope this isn’t an indication of the [...]
Here is my latest Yellowpages Group experience. Having called them for a particular reason I have been told the following: I will put you through to the right department [transferred] What is your phone number? Sorry, I can help you but I will put you on hold and find out. That was 13.00 mins ago and [...]
Google has snapped up another couple of Web 2.0 start ups. Feedburner is an RSS publishing service that is very useful (we use it, basically makes it easier for people to get your feeds, plus a whole heap of other functionality). They have the technology to insert advertising into feeds, which is obviously what Google [...]
I’m sure that job seekers want to go back to flicking through the paper with a highlighter pen and a notepad rather than use something like Seek. Yeah right.
Virgin America has finally got the green light to start their first domestic service in the US. They have a very interesting campaign running at NameOurPlanes.com. As the URL suggests, you can name their new fleet of planes. Specifically you can submit a name and have other users vote on it. The most popular names [...]
Marker Studio is a full service digital agency, which means we help you with your strategy (we’ve been doing this stuff for over a decade), execution and ongoing campaign management.
We’ve got developers, designers and online marketers, not to mention our project management and strategy capability.