I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it interesting to follow investor sentiment around Google to gauge where investors see the business’ opportunities and difficulties are and how [...]
A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth [...]
The speed of your website (how quickly it loads) has always been an important factor to the success of a website, but even more so now with the different ways we access sites and can measure speed performance. A faster website tends to result in a superior experience for users which can lead to more [...]
As part of delivering a first class browsing experience for mobile, a site’s navigation often needs to be rethought for the smaller form factor. In many cases it makes sense to replace the bulky unordered list navigation with a simple dropdown menu at the top of the page. This minimises the screen real estate occupied [...]
I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google. This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including: [...]
I attended a Google Mobile presentation last night. It was just intended for the local agencies but something I wish all our clients could have attended. Some revealing stats of what is happening in the Australian & NZ mobile market were presented (unfortunately most of their stats are for AU). But, if anything, it is [...]
Here is the situation – you?’ve just purchased an iPhone 3G with the intention to use it on Vodafone NZ on prepay. Your wallet weights next to nothing now, but excited and aroused by the fact that you are holding an iPhone with 3G, of course, you ought to try out the much hyped ?"mobile [...]
This is what thousands of attendees will be receiving daily over the 6-day World Youth Day event held in Australia. I’m not Catholic but think it’d be truly epic to receive a text message from God’s spokesperson. “We wanted to make WYD08 a unique experience by using new ways to connect with today’s tech-savvy youth,” [...]
In an industry like ours technological know how and early adoption is a must. But the result of this can sometimes be a technology overload. I have often cracked the joke about my boss (not too smart on my part) being overloaded with gadgets, from his I Phone to bluetooth headset, multiple chat accounts and [...]
As of today, my sister has set off to work in New York. Although I will miss her dearly, the wonders of the internet let me keep in touch to the point of being overwhelming. We all know about IM, Skype, Facebook etc, however I recently discovered the wonders of Twitter, and how it can [...]