I got my iPhone last week but I haven’t had a chance to try and set it up yet. I was looking for different websites on you can “Activate your iPhone” and was of course using Google. I was on one of the better hacker sites on the subject, when I saw a Google AdSense [...]
Nielson have released research on the advertising spend in the US market for the first half of 2007 in comparison to the same period last year. There was an overall reduction in spending by 0.5% but this is not really the full story. If you look at the numbers in the table below you’ll see [...]
As part of our methodology documentation we produce a site map for clients. These maps often follow the traditional “organisational structure” layout and provide clients with a sense of comfort that their customers will follow such a linear path to the desired outcome. In presenting this to clients we often comment that such a layout is some [...]
Interesting banner ad format that I came across today for HP. Not sure Microsoft would be too happy about their ad being covered up by it if you click on it.
A standard in online measurement used on a large amount of major NZ sites has now changed the way they will rank websites. Previously they had used page views for this but now are going to use the total time spent of a site. This can be used to measure audiences when purchasing advertising. By [...]
I was in Scotland last month and I visited a whisky distillery (you have to when you go to Scotland, it’s the law) and they had an old publication from 1936. Here is a print ad for gin circa 1936 Here is a vodka ad circa 2006 Do you think we’ve seen substantial progress in [...]
Further to my post about advertising in RSS feeds, here is an example of how a Dell banner ad looks in my RSS Reader application (NetNewsWire). You can see the banner at the bottom of the screenshot. It is nothing special, I just realised that not everyone might have seen an ad in an RSS [...]
Jim Coudal, renowned designer at Coudal Partners, gave a presentation at the Future of Online Advertising (FOOA) in New York on 7th June 2007, about one of their businesses, which is called The Deck. The Deck is a network of blogs all focused on a very specific niche audience of creative, design and web professionals [...]
This wasn’t a term I had heard of before this week. In the context of online advertising, this means to buy out an entire online advertising network for one day so you completely dominate the entire property. This is used for major campaign launches or product releases. For example, you would “Roadblock” Yahoo! and your [...]
This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with different angles. Beyond Google’s AdSense product, which appears on numerous blogs, it isn’t that easy to buy advertising on blogs. Here are [...]