Posts Tagged ‘Measurable Marketing’

A Text Message from the Pope

Posted by: | Uncategorized | 08.05.2008

This is what thousands of attendees will be receiving daily over the 6-day World Youth Day event held in Australia. I’m not Catholic but think it’d be truly epic to receive a text message from God’s spokesperson. “We wanted to make WYD08 a unique experience by using new ways to connect with today’s tech-savvy youth,” [...]

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ClickTale – The Most Exciting Web Analytics Application For A Long Time

Posted by: | Uncategorized | 07.01.2008

For awhile I have been lamenting the overall lack of progress in web analytics. I’ve been in the industry for 10 years now, and although the methodology behind collecting data has improved, the graphs have got a bit prettier, and the integration with online marketing tools such as Google AdWords has greatly improved, overall, it [...]

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Facebook Beacon – The Saga

Posted by: | Uncategorized | 19.12.2007

This blog post from the New York Times is an excellent summary of what has happened since Facebook launched their Beacon advertising service in November 2007. Beacon is a programme that allows their advertising partner sites to prompt Facebook users on their website to post information about what they are doing back to their Facebook [...]

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Web 2.0 Is Gaining Wider Acceptance and Trust with Consumers

Posted by: | Uncategorized | 13.11.2007

Web 2.0 is on the rise but sometimes it is hard to find research that provides conclusive numbers with which to measure this by. This survey looks at the change in behaviour over a period of 2 years. 34% visit a social networking site like Facebook or MySpace, compared with 13% two years ago 78% [...]

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The Lazy Marketer's Way to Understand How to Use Social Networks

Posted by: | Uncategorized | 12.11.2007

Google OpenSocial, MySpace, Facebook. Are you confused yet? No problem, our resident Half-Geek, James Fleet, will break it down for you with these three posts: Google OpenSocial facebook & myspace ad networks facebook business solutions review Technorati Tags: facebook, google, myspace, opensocial

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Pulling back for full benefit

Posted by: | Uncategorized | 31.10.2007

I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you. When the interest is created, some people are ready to buy straight away and others need more information. It?’s most likely these [...]

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Pushing your Christmas promotions

Posted by: | Uncategorized | 30.10.2007

How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions coming up. Search advertising ? Google AdWords Reach people in the middle of their online Christmas research/shopping. You can target [...]

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