This is what thousands of attendees will be receiving daily over the 6-day World Youth Day event held in Australia. I’m not Catholic but think it’d be truly epic to receive a text message from God’s spokesperson. “We wanted to make WYD08 a unique experience by using new ways to connect with today’s tech-savvy youth,” [...]
Take a look at these: These numbers are for December 2007, so you would expect a higher than normal conversion rate in the lead up to Christmas, but even so, 29.5% of visitors to The Popcorn Factory made a purchase. That is pretty good. Based on this I would propose the following range: 1 – [...]
Well that’s not entirely true. According to a new study, 6% of people online contribute to 50% of display ad clicks. “Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000,” the study said, and they “are also relatively more likely to visit auctions, gambling, and career [...]
For awhile I have been lamenting the overall lack of progress in web analytics. I’ve been in the industry for 10 years now, and although the methodology behind collecting data has improved, the graphs have got a bit prettier, and the integration with online marketing tools such as Google AdWords has greatly improved, overall, it [...]
This blog post from the New York Times is an excellent summary of what has happened since Facebook launched their Beacon advertising service in November 2007. Beacon is a programme that allows their advertising partner sites to prompt Facebook users on their website to post information about what they are doing back to their Facebook [...]
Web 2.0 is on the rise but sometimes it is hard to find research that provides conclusive numbers with which to measure this by. This survey looks at the change in behaviour over a period of 2 years. 34% visit a social networking site like Facebook or MySpace, compared with 13% two years ago 78% [...]
Google OpenSocial, MySpace, Facebook. Are you confused yet? No problem, our resident Half-Geek, James Fleet, will break it down for you with these three posts: Google OpenSocial facebook & myspace ad networks facebook business solutions review Technorati Tags: facebook, google, myspace, opensocial
I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you. When the interest is created, some people are ready to buy straight away and others need more information. It?’s most likely these [...]
How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions coming up. Search advertising ? Google AdWords Reach people in the middle of their online Christmas research/shopping. You can target [...]
This Christmas you?’re sure to be doing something special for your customers to say thanks or perhaps something to prospects to say please. Whether it?’s inviting them to an event, sending them a gift or a Christmas card, you should consider how online channels can help you meet your goals. A while back I posted [...]