Mobile wins over TV as preferred screen

A UK wide study by Weve, of 2,000 adults 18-55+, saw mobile devices eclipse TV, with nearly half of the much sought after 18-34  year old category considering mobile their first and most preferred screen. This exciting result secures mobile as a firmly established main competitor to the conventional and previously unchanged media channels. Key f Continue reading

Earn consumer trust with less data collection

2014 is the time for brands to earn consumer trust simply by asking for less data. This simple answer has come about to fix the overwhelming data mining issues that have come about this year. 2013 has seen brands push data collection boundaries; by giving consumers excessive sign up forms upon using their websites, products and apps. This has a Continue reading