As of today, my sister has set off to work in New York. Although I will miss her dearly, the wonders of the internet let me keep in touch to the point of being overwhelming. We all know about IM, Skype, Facebook etc, however I recently discovered the wonders of Twitter, and how it can [...]

I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you. When the interest is created, some people are ready to buy straight away and others need more information. It?’s most likely these [...]

How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions coming up. Search advertising ? Google AdWords Reach people in the middle of their online Christmas research/shopping. You can target [...]

This Christmas you?’re sure to be doing something special for your customers to say thanks or perhaps something to prospects to say please. Whether it?’s inviting them to an event, sending them a gift or a Christmas card, you should consider how online channels can help you meet your goals. A while back I posted [...]

For those in the corporate world and perhaps can’t see the immediate benefit of the likes of Youtube, I recommend this article from CFO.com. Somewhat to my surprise, the move towards more electronic reporting is supported by the Securities and Exchange Commission (SEC). Here is one example from California Pizza Kitchen

A couple of weeks ago I stated you shouldn’t do any offline campaign without an search/online counterpart. Today I’ve read an excellent article, with some excellent research on the topic. You’re going to have to read it. SEM (Search Marketing): traditional media’s secret weapon