This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with different angles. Beyond Google’s AdSense product, which appears on numerous blogs, it isn’t that easy to buy advertising on blogs. Here are [...]

Mayor Bloomberg has officially proclaimed this week “Online Advertising Week” in honour of the Future of Online Advertising conference. If you don’t believe me, here is the official Proclamation document. You can’t read it but it basically says that New York is considered the birthplace and center of the advertising industry and that he wants [...]

This is a summary of a presentation by Brent Hill of Feedburner, which has recently been acquired by Google. His role is Vice President of Advertising Services so obviously is highly hopeful that advertising in RSS feeds is the next big thing, however, this is an interesting case for why RSS should definitely be considered [...]

This is from a presentation in New York at FOOA by Kim Malone, Director of AdSense at Google. The first thing to note, is that this product is very much still in beta and is likely to change significantly before launch, however, the basic concept is like this: Advertiser The advertiser chooses the Price Per [...]

This is a summary of the presentation by Greg Stuart at the Future of Online Advertising conference today in New York. Greg Stuart is the former CEO, IAB (Interactive Advertising Bureau) and co-author of “What Sticks“. He is an industry insider who has worked for agencies as well as advertisers. His views are very interesting [...]

I’m at Gotham Hall in New York City attending the Future of Online Advertising conference. I’m going to post summaries of presentations and thoughts throughout the two days. The venue is amazing. Bit slow off the mark as the WiFi network has only just started working at lunchtime. Hope this isn’t an indication of the [...]