Yell.com, the UK equivalent of Yellow Pages, has launched a new service called netReach. This is an advertising network based on a similar model to Google AdSense. Advertisers can now have their ads placed on Yell network websites, as well as on Yell.com. Meanwhile, website owners can earn revenue from signing up to the network [...]
Sorry this issue is a little late. Facebook Cracks Down on Apps But Opens Arms to Flash Facebook has finally given you the option to permanently block an application and stop receiving vampire, texas hold-em, etc, etc requests continuously. This is a great news for users, not so great for app developers who rely almost [...]
I have previously posted an explanation of Google Print Ads, which is Google’s online marketplace for buying advertising in newspapers. This has only been launched in the US so far, but there are now plans to take this to the UK. This would suggest to me that it is going okay for them in their [...]
Google Print Ads has been in the pipeline for a while now, but has only officially launched this week. The online demo has a full explanation of how it works but essentially it allows you buy space in any of their partner newspapers. You can place one ad in one paper or do a nationwide [...]
A standard in online measurement used on a large amount of major NZ sites has now changed the way they will rank websites. Previously they had used page views for this but now are going to use the total time spent of a site. This can be used to measure audiences when purchasing advertising. By [...]
I have been wanting to put something up for a while about some of the companies in the online video space that I have been looking at recently. What better way to do this than by doing a video post? Technorati Tags: fooa07nyc, joost, mobile tv, tv2.0
Further to my post about advertising in RSS feeds, here is an example of how a Dell banner ad looks in my RSS Reader application (NetNewsWire). You can see the banner at the bottom of the screenshot. It is nothing special, I just realised that not everyone might have seen an ad in an RSS [...]
Jim Coudal, renowned designer at Coudal Partners, gave a presentation at the Future of Online Advertising (FOOA) in New York on 7th June 2007, about one of their businesses, which is called The Deck. The Deck is a network of blogs all focused on a very specific niche audience of creative, design and web professionals [...]
Just a few notes, blinks and interesting stuff I’ve picked up over the last couple of days. I need a bit of time to absorb everything and write some more meaningful posts. ——————————- “Blogging in an ephemeral fad. Destined to burn itself out in a year or two.” Hiawatha Bray, business journalist circa 2002 He [...]
This wasn’t a term I had heard of before this week. In the context of online advertising, this means to buy out an entire online advertising network for one day so you completely dominate the entire property. This is used for major campaign launches or product releases. For example, you would “Roadblock” Yahoo! and your [...]