Take a look at these: These numbers are for December 2007, so you would expect a higher than normal conversion rate in the lead up to Christmas, but even so, 29.5% of visitors to The Popcorn Factory made a purchase. That is pretty good. Based on this I would propose the following range: 1 – [...]

Well that’s not entirely true. According to a new study, 6% of people online contribute to 50% of display ad clicks. “Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000,” the study said, and they “are also relatively more likely to visit auctions, gambling, and career [...]

I’m going to make the assumption that conversion testing is a new subject to you. It is essentially the process of trying different variables on your pages and to see which combination of these variables in the highest conversion rate. You could change a headline, the call to action or perhaps a photograph used. I’ve [...]