Posts Tagged ‘Brand’

A lesson in Online Reputation Management

Posted by: | Uncategorized | 21.12.2006

<rant> Ok so about 4 months ago I managed to smash the screen on my trusty Sony Ericsson 3G mobile. This phone had served me well, and I was actually pretty gutted that I wasn’t offered an equivalent Sony as a replacement. If I had been, I probably would have avoided a bunch of trouble. [...]

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You better watch out, you better not cry…

Posted by: | Uncategorized | 08.12.2006

Yep, Christmas is just around the corner, and with it the regular barrage of advertising for this year’s expensive must-haves. In addition to many new flavours of the ubiquitous ipod and (at last!!!) the launch of a NZ iTunes Music Store, gaming consoles are once-again the hot item. Sony looks to have missed the boat [...]

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Air NZ uses blogs to support China entry

Posted by: | Uncategorized | 06.11.2006

Air NZ begins a direct service to china this month, running three 777′s to Shanghai and (hopefully) back a week. No surprises there – we’ve all known for some time that China is an emerging economic powerhouse and there are big bucks to be made if you can get in. The surprise for me is [...]

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