Being a part of a very important club (burger connoisseur’s), I received an email yesterday from Burger Fuel telling me to expect a postcard to my address addressed. It’s a marketer’s greatest fear – something not being perfect. The only mention of sorry was “sorry if it freaked you out”. They then urge you to [...]
Jim Coudal, renowned designer at Coudal Partners, gave a presentation at the Future of Online Advertising (FOOA) in New York on 7th June 2007, about one of their businesses, which is called The Deck. The Deck is a network of blogs all focused on a very specific niche audience of creative, design and web professionals [...]
This was the title of one of the presentations from the Future of Online Advertising conference, however I’m going to summarise a number of presentations that dealt with the same subject but with different angles. Beyond Google’s AdSense product, which appears on numerous blogs, it isn’t that easy to buy advertising on blogs. Here are [...]
Last week has been a frenzy of activity in the Web 2.0 / technology sector, it has been hard to keep up, but here’s a quick summary: MicroHoo Deal On/Off There was a hot rumour that Microsoft was going to try and buy Yahoo! for a massive $50 billion USD. However, it seems this was [...]
A current trend I’ve noticed, mostly in the gaming sector of the PC and console market, is the way in which certain words are used or attached to a product. Quite often when a game releases it’ll come with a few different versions, a PC-CD version (multi-disc), a PC-DVD version (same content, 1 disc) and [...]
But I don’t want them back. A Nissan campaign promoting the new Nissan Altima with “Intelligent Key with Push Button Ignition” starts this week with 20,000 sets of keys being lost all over the US in various public places. The keys all have a note attached to them saying “If found, please do not return” [...]
We were lucky enough to be invited to the launch of the new MINI R56 and Dane took these video clips of Russ Swift, one of the world’s best stunt drivers, showing what you can do with it. You need to turn the ABS off though! “Dancing” to Queen Parallel Parking in less than 2 [...]
Computer giant Dell, already have a blog, Direct2Dell and Dell Island in Second Life, but they have recently launched two additional “conversation” sites to their online offering. The first is called Dell IdeaStorm where anyone can post ideas for new or changes to Dell products and services. It supports comments and also Digg style voting [...]
Interesting article from Kevin Newcomb on Clickz following the Super Bowl last weekend. Super Bowl advertisers improved the level of integration between their TV spots and their search and online presences this year, but most missed significant opportunities. Given most of these advertisers paid upwards of $2 million (USD) for a spot, you would think [...]
Here is my summary of Shawn Gold‘s presentation at ad:tech Sydney today. Shawn is the Chief Marketing Officer for MySpace.com, the world’s biggest social network. How big you ask? Well; 0 – 150 million registered users in less than 3 years. Number One in the US in terms of page impressions, downloads and average time [...]