The controversy regarding Tag Clouds is on-going. Some in our office think they are a great element that measures the pulse of the site its on. Other think they were and are passée and about as useful as blinking web text. Whatever your inclination towards tag clouds, I think Brand Tags will have you pleasantly [...]
Coca-Cola Conversations is a new blog by the official historian at the company. He has had the job for over 30 years apparently.
It is not getting a great deal of engagement at the moment, however, they have just recently launched last month and I haven’t seen much about it in the blogosphere so it must [...]
Well that’s not entirely true. According to a new study, 6% of people online contribute to 50% of display ad clicks.
“Heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000,” the study said, and they “are also relatively more likely to visit auctions, gambling, and career [...]
The other day I talked about the promo email I received from Qantas with the special domestic deals they have on. Since then, I’ve seen banners all over the place – they’re really giving it a push.
This morning in my inbox, I’ve received an email from Air New Zealand – guess what it’s for? Domestic [...]
Simpl launched their new website and blog last week, with help from Marker. When I met Bennett Medary, the Group CEO at Simpl, I knew he would be a great blogger. The brief was to help promote the profile of the company in the marketplace.
Well be careful what you wish for! The first day [...]
As a quick follow up to the piece about Auckland City Council’s new logo Brand New has a great piece about some equally ill-recieved work for NYC Taxis ? the good parts (by Wolff Olins who did the London Olympics logo that is growing on almost everyone) and the bad:
And this is how the logo [...]
How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions coming up.
Search advertising ? Google AdWords
Reach people in the middle of their online Christmas research/shopping. You can target websites with [...]
I got my iPhone last week but I haven’t had a chance to try and set it up yet. I was looking for different websites on you can “Activate your iPhone” and was of course using Google.
I was on one of the better hacker sites on the subject, when I saw a Google AdSense [...]
In the last couple of years I?’ve been a bit of bank whore. I?’ve had my experiences with their customer services and different aspects of the banks but the one main interface for my interactions was with internet banking.
Some internet banking sites just exude bad customer service. No doubt these sites are where most of [...]
There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also more likely to buy. Sure there’s still search activity and purchase intention unlinked to offline marketing, but this [...]
