New Zealand AdWords Advertisers are not using Enhanced Sitelinks

If you have not done so yourself, your AdWords campaigns are now being automatically upgraded to the Enhanced Campaign features. 75% of campaigns have been upgraded by advertisers meaning the rest will go through AdWords default upgrade path over the next several weeks. One important upgrade feature that I think many AdWords advertisers in NZ have Continue reading

Google’s Earnings & Mobile Advertising

I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it interesting to follow investor sentiment around Google to gauge where investors see the business' opportunities and difficulties are and how well it is in de Continue reading

Google’s mobile advertising problem

A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth and Continue reading

Get Ready for Google Product Listing Ads

Getting an advantage in AdWords over competitors sometimes comes from implementing new AdWords features before the competition does. We do this by keeping up to date with product announcements here but also keeping tabs with what Google AdWords is testing and has already launched in the US. One of these recent ad innovations is “Product Listing Continue reading