There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also more likely to buy. Sure there’s still search activity and purchase intention unlinked to offline marketing, but this [...]
Being a part of a very important club (burger connoisseur’s), I received an email yesterday from Burger Fuel telling me to expect a postcard to my address addressed. It’s a marketer’s greatest fear – something not being perfect. The only mention of sorry was “sorry if it freaked you out”. They then urge you to [...]
As part of our methodology documentation we produce a site map for clients. These maps often follow the traditional “organisational structure” layout and provide clients with a sense of comfort that their customers will follow such a linear path to the desired outcome. In presenting this to clients we often comment that such a layout is some [...]
Google Print Ads has been in the pipeline for a while now, but has only officially launched this week. The online demo has a full explanation of how it works but essentially it allows you buy space in any of their partner newspapers. You can place one ad in one paper or do a nationwide [...]
Interesting banner ad format that I came across today for HP. Not sure Microsoft would be too happy about their ad being covered up by it if you click on it.
Well not exactly, but more or less. The Australian Competition and Consumer Commission (ACCC) is taking legal action against Google to stop them publishing search results that fail to distinguish between paid advertising and natural search results. “The ACCC is alleging that Google, by failing to adequately distinguish sponsored links from ‘organic’ search results, has [...]
A standard in online measurement used on a large amount of major NZ sites has now changed the way they will rank websites. Previously they had used page views for this but now are going to use the total time spent of a site. This can be used to measure audiences when purchasing advertising. By [...]
Recently as a part of an online interactive banner advertising campaign we had decided to include Yellow.co.nz into the media plan. In summary ? it’s impossible to advertise on Yellow.co.nz. For such a big company that makes a majority of its money (perhaps close to all) from advertising, I was surprised. First a sales freeze, [...]
It looks like it’s come straight from the 90′s, the days of the suckers believing the false promises of being rewarded for being the 100th visitor to the website (probably a decent achievement at some point in time). The funny thing is – people STILL seem to be suckering for it. Take a look at [...]