This post is by Craig Robinson in response to a previous article “How to Lower the Cost of Facebook Ads“. Most social networks, or any form of media for that matter, follow the same evolution. First there are a couple of enthusiasts who make the product to see if it works. Then people come along [...]

I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it interesting to follow investor sentiment around Google to gauge where investors see the business’ opportunities and difficulties are and how [...]

A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth [...]

Getting an advantage in AdWords over competitors sometimes comes from implementing new AdWords features before the competition does. We do this by keeping up to date with product announcements here but also keeping tabs with what Google AdWords is testing and has already launched in the US. One of these recent ad innovations is “Product [...]

Advertising on Facebook is known to be more expensive and reaps a typically lower ROI than other online advertising platforms. Though Facebook offers better reach & targeting for some brands & organisations, it is still advertising that is worth considering. A report by the international agency TBG Digital (who are in the business of Facebook [...]

This week Google starts rolling out “Search, plus Your World”. It is the search engine’s latest & biggest push to making search more personal and social through further integrating its Google+ social network into users search results. Google search has 3 new key features: 1. It gives searchers the ability to get personal search results – [...]

Are you using an agency to handle your search engine marketing? You need to know that Google has made the move to ensure the AdWords reporting by agencies clearly breaks down the client’s spend on AdWords and therefore, your spend on the agency. Some agencies or third-parties are known to bundle the cost of AdWords [...]

I have previously posted an explanation of Google Print Ads, which is Google’s online marketplace for buying advertising in newspapers. This has only been launched in the US so far, but there are now plans to take this to the UK. This would suggest to me that it is going okay for them in their [...]

This blog post from the New York Times is an excellent summary of what has happened since Facebook launched their Beacon advertising service in November 2007. Beacon is a programme that allows their advertising partner sites to prompt Facebook users on their website to post information about what they are doing back to their Facebook [...]

I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you. When the interest is created, some people are ready to buy straight away and others need more information. It?’s most likely these [...]