This week Google starts rolling out “Search, plus Your World”. It is the search engine’s latest & biggest push to making search more personal and social through further integrating its Google+ social network into users search results. Google search has 3 new key features: 1. It gives searchers the ability to get personal search results – [...]

Are you using an agency to handle your search engine marketing? You need to know that Google has made the move to ensure the AdWords reporting by agencies clearly breaks down the client’s spend on AdWords and therefore, your spend on the agency. Some agencies or third-parties are known to bundle the cost of AdWords [...]

I have previously posted an explanation of Google Print Ads, which is Google’s online marketplace for buying advertising in newspapers. This has only been launched in the US so far, but there are now plans to take this to the UK. This would suggest to me that it is going okay for them in their [...]

This blog post from the New York Times is an excellent summary of what has happened since Facebook launched their Beacon advertising service in November 2007. Beacon is a programme that allows their advertising partner sites to prompt Facebook users on their website to post information about what they are doing back to their Facebook [...]

I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you. When the interest is created, some people are ready to buy straight away and others need more information. It?’s most likely these [...]

How are you communicating your Christmas promotions this year? I?’m not going to talk Web 2.0 here; I?’m taking you back to basics. Here?’s a check list of what you should consider with any promotions coming up. Search advertising ? Google AdWords Reach people in the middle of their online Christmas research/shopping. You can target [...]

Thursday 11 October – five days after the game and I just had to click All Blacks Apparel Buy All Blacks & RWC Products. Free Delivery on All Products! www.Ferrit.co.nz/All-Blacks-Apparel

Nielson have released research on the advertising spend in the US market for the first half of 2007 in comparison to the same period last year. There was an overall reduction in spending by 0.5% but this is not really the full story. If you look at the numbers in the table below you’ll see [...]

A couple of weeks ago I stated you shouldn’t do any offline campaign without an search/online counterpart. Today I’ve read an excellent article, with some excellent research on the topic. You’re going to have to read it. SEM (Search Marketing): traditional media’s secret weapon

There?’s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also more likely to buy. Sure there’s still search activity and purchase intention unlinked to offline marketing, but this [...]