New Zealand AdWords Advertisers are not using Enhanced Sitelinks

If you have not done so yourself, your AdWords campaigns are now being automatically upgraded to the Enhanced Campaign features. 75% of campaigns have been upgraded by advertisers meaning the rest will go through AdWords default upgrade path over the next several weeks. One important upgrade feature that I think many AdWords advertisers in NZ have Continue reading

Google’s Earnings & Mobile Advertising

I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it interesting to follow investor sentiment around Google to gauge where investors see the business' opportunities and difficulties are and how well it is in de Continue reading

Google’s mobile advertising problem

A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth and Continue reading

Get Ready for Google Product Listing Ads

Getting an advantage in AdWords over competitors sometimes comes from implementing new AdWords features before the competition does. We do this by keeping up to date with product announcements here but also keeping tabs with what Google AdWords is testing and has already launched in the US. One of these recent ad innovations is “Product Listing Continue reading

Google Print Ads Looking to Launch in the UK in 2008

I have previously posted an explanation of Google Print Ads, which is Google's online marketplace for buying advertising in newspapers. This has only been launched in the US so far, but there are now plans to take this to the UK. This would suggest to me that it is going okay for them in their local market since they launched about mid-2007. There Continue reading

Facebook Beacon – The Saga

This blog post from the New York Times is an excellent summary of what has happened since Facebook launched their Beacon advertising service in November 2007. Beacon is a programme that allows their advertising partner sites to prompt Facebook users on their website to post information about what they are doing back to their Facebook profile. What Continue reading

Pulling back for full benefit

I spoke yesterday about communicating (or pushing) your Christmas promos online, once you get your message out you need to turn that interest into a sale by pulling the customers/prospects back to you.When the interest is created, some people are ready to buy straight away and others need more information. It?'s most likely these people will go onl Continue reading

Pushing your Christmas promotions

How are you communicating your Christmas promotions this year? I?'m not going to talk Web 2.0 here; I?'m taking you back to basics. Here?'s a check list of what you should consider with any promotions coming up. Search advertising ? Google AdWords Reach people in the middle of their online Christmas research/shopping. You can target websites with Continue reading

US Advertising Spend Down Overall But Internet Is Up…Way Up

Nielson have released research on the advertising spend in the US market for the first half of 2007 in comparison to the same period last year. There was an overall reduction in spending by 0.5% but this is not really the full story. If you look at the numbers in the table below you'll see that advertising online is up by 23.3%. This is a massive Continue reading

Are benefits of search driven by offline communications?

There?'s a bit of buzz at the moment with a study that has shown a link between offline marketing efforts and the search or a product/brand. These people that are driven to search from offline are also more likely to buy. Sure there's still search activity and purchase intention unlinked to offline marketing, but this study has proved how critical Continue reading

Enter by the front door or by some other path

As part of our methodology documentation we produce a site map for clients. These maps often follow the traditional "organisational structure" layout and provide clients with a sense of comfort that their customers will follow such a linear path to the desired outcome. In presenting this to clients we often comment that such a layout is some what Continue reading

Google Print Ads Officially Launched

Google Print Ads has been in the pipeline for a while now, but has only officially launched this week.The online demo has a full explanation of how it works but essentially it allows you buy space in any of their partner newspapers. You can place one ad in one paper or do a nationwide campaign (currently in the US only). It is not an auction model Continue reading

Australian Regulator Takes Google to Court for Selling Advertising

Well not exactly, but more or less.The Australian Competition and Consumer Commission (ACCC) is taking legal action against Google to stop them publishing search results that fail to distinguish between paid advertising and natural search results. "The ACCC is alleging that Google, by failing to adequately distinguish sponsored links from 'organic' Continue reading

Nielsen/NetRatings Quits Smoking in Favour of Harder Drugs

A standard in online measurement used on a large amount of major NZ sites has now changed the way they will rank websites. Previously they had used page views for this but now are going to use the total time spent of a site. This can be used to measure audiences when purchasing advertising. By no means would I say page view measurements is great, b Continue reading

Yellow.co.nz Strategy: Sell advertising, without the selling

YellowRecently as a part of an online interactive banner advertising campaign we had decided to include Yellow.co.nz into the media plan.

In summary ? it’s impossible to advertise on Yellow.co.nz. For such a big company that makes a majority of its money (perhaps close to all) from advertising, I was surprised. First a sales freeze, and now waiting on false promises. It?’s been over a month and I still haven?’t even seen a rate card when I was ready to book last week and even let them know. Compare this to using a console like Google AdWords, and I?’d take any day.

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