Microsoft’s answer to the iPhone? A coffee table. Remember the touch screen technology in “Minority Report“? Sort of like that.
Here is the full review of the product:
Here is the much more popular (1.2 million views on YouTube) parody from SarcasticGamer.com.
Could this be the next Tablet PC? What is a Tablet PC I hear [...]
Photobucket.com has emerged from a very public battle with MySpace with the ban on their widgets being lifted for MySpace users.
Liz Gannes on GigaOM has a very good summary of what happened in this case and also points out that it is not the first time that MySpace has decided to “censor” content. [...]
I’m really pleased I came to ad:tech this year and I want to summarise my impressions from the last few days:
Our industry is hot. Everyone is talking about interactive/digital being the future of marketing and advertising. This includes big media/publishers, agencies, and the big brands. I’m particularly encouraged by the very bold campaigns being done [...]
Here are some campaign stats that I got at ad:tech yesterday.
Tourism Australia – “Where the bloody hell are you?”
http://www.wherethebloodyhellareyou.com/
Promoted through banner campaigns, some search marketing, but also a whole lot of word of mouth/viral/media coverage based on the controversy of the UK banning the TV commercials from airing. They didn’t say if this was deliberate [...]
Some interesting insights from the panel discussion that included Nick Dalla Riva, Head of Online at NAB and Sascha Hunt, Senior Marketing Manager Internet & Telemarketing at Citibank Credit cards.
Citibank and NAB both spend about 10% of their marketing budget online.
Virgin Money spend over 50%! (if only all our clients were like that!)
Their [...]
Most of our paid search advertising spend is currently with Google AdWords. However, later this year, things will change in the New Zealand marketplace when Xtra MSN becomes Xtra Yahoo!. This is scheduled for launch in the Q2 2007. The main reason we don’t use Yahoo! Search Marketing right now is that they can’t do [...]
What’s next for mobile marketing?
Firstly, in Australia and New Zealand, SMS/TXT is here to stay. Using the capabilities of video and photo phones in a campaign is still very difficult partly due to low penetration of 3G handsets (about 12% in Australia) and partly because the mobile phone companies still make it very difficult to [...]
Examples I have seen this week are:
- Nintendogs campaign which has a game integrated into a Flash banner. Very cool. (sorry, I can’t find an example of this online, I’ll keep looking and also contact the guy who had it in his presentation).
- Virgin Casino campaign using interactive video.
- Castlemaine XXX Beach Cricket Game.
- EA [...]
Here is my summary of Shawn Gold’s presentation at ad:tech Sydney today. Shawn is the Chief Marketing Officer for MySpace.com, the world’s biggest social network. How big you ask? Well;
0 – 150 million registered users in less than 3 years.
Number One in the US in terms of page impressions, downloads and average time spent [...]
