Business Challenge & Background
Marker is the preferred supplier to the Digital Media team at Yellow. We are responsible for managing what is referred to as the Off Deck Framework, which is comprised of CMS, web application servers, database servers and Google Search Appliances. This is the primary platform for all vertical digital media properties, e.g. everything except the main Yellow and White Pages sites.
What We Did
Marker created a "mash up" of Yellow REST API, Google Maps API Premier, and the CMS platform. We designed the site to maximise the amount of available mapping interface - using a full-bleed map with a series of floating hidable panels achieved this. A recent enhancement has been the addition of integration with the Book-IT accommodation booking engine allowing users to do a map based search for New Zealand hotels and book directly from the site.
By investing in different ways of engaging with their customers outside the core business model, Yellow now have a compelling online presence that allows that them to give their customers more comprehensive information about their local businesses and leisure needs.
These products have meant that Yellow's customers no longer think of them as just a listings facilitator, as the brand has developed into being a strong competitor in the digital media space.