Yellow™ Guide To Auckland

Sector: Media

Business Challenge & Background

Marker is the preferred supplier to the Digital Media team at Yellow. We are responsible for managing what is referred to as the Off Deck Framework, which is comprised of CMS, web application servers, database servers and Google Search Appliances. This is the primary platform for all vertical digital media properties, e.g. everything except the main Yellow and White Pages sites.

What We Did

Guide To Auckland is a comprehensive city guide for Aucklanders combining Yellow business listings, editorial and consumer generated content. The site is powered by the Google Search Appliance, with the Kentico CMS managing the editorial content around the listing. The search is being powered by the Google Search Appliance completely changes the way Yellow approaches search.

Outcomes

Customer Engagement

By investing in different ways of engaging with their customers outside the core business model, Yellow now have a compelling online presence that allows that them to give their customers more comprehensive information about their local businesses and leisure needs.

Brand Exposure

These products have meant that Yellow's customers no longer think of them as just a listings facilitator, as the brand has developed into being a strong competitor in the digital media space.