Business Challenge & Background
Gerard Roofs engaged with their design agency and Marker Studio for a website redesign and development project. Gerard Roofs website plays an integral role in Gerard Roofs brand marketing. The website needs to build confidence in the Gerard Roof brand, persuade the audience to choose a Gerard Roof, as well as enable industry partners, to access valuable Gerard Roof product and industry information.
What We Did
Marker Studio approached the project with the needs of each of the respective audience’s top of mind. This meant producing a website that allows easy access to information for their partners inspires the consumer and provides tools to further engage with Gerard Roofs.
Marker Studio developed a website that not only meets the needs of the respective audiences in a well structured manner but also has industry first innovative features and functionality. One of those features is the Drive by Selector. The Drive by Selector feature integrates with the Google Maps API and allows users to search for Gerard Roofs in their region, generating a list of properties with a Gerard Roof to ‘drive by”. The concept is unique to Gerard Roofs and proves not only a success with consumers but Gerard installers have taken to using the online tool as part of their sales process.