I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google.
This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including:
- AdWords for mobile
- Using QR codes
- Mobile optimised sites
- Optimising experiences for mobile & tablets
- Measuring the performance of it all
Mobile marketing success relies on relevance and understanding the needs and behaviours of your markets that are using mobile.
Take the lead in bleeding-edge marketing. If you are looking for mobile strategy & ideas and reporting techniques you must see this.