I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google.

This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including:

• AdWords for mobile
• Using QR codes
• Mobile optimised sites
• Optimising experiences for mobile & tablets
• Measuring the performance of it all

Mobile marketing success relies on relevance and understanding the needs and behaviours of your markets that are using mobile.

Take the lead in bleeding-edge marketing. If you are looking for mobile strategy & ideas and reporting techniques you must see this.