Mobile Marketing and Analytics

I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google.

This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including:

  • AdWords for mobile
  • Using QR codes
  • Mobile optimised sites
  • Optimising experiences for mobile & tablets
  • Measuring the performance of it all

Mobile marketing success relies on relevance and understanding the needs and behaviours of your markets that are using mobile.

Take the lead in bleeding-edge marketing. If you are looking for mobile strategy & ideas and reporting techniques you must see this.

1 comment on “Mobile Marketing and Analytics

  1. Raman said on 26 January 2012 at 8:43 am:


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