It is rare to find New Zealand internet usage statistics. But recently, a study by Experian Hitwise has revealed that New Zealanders spend the second longest amount of time on Facebook – 30 mins 31 secs per session, following Singaporeans. This does mean we in New Zealand spend more time on Facebook than the typical Australian or American, whom we typically look to for usage stats & trends.

This is a key metric and only makes it more pertinent for brands, particularly those operating in the markets listed above to understand and implement social networking in their digital strategy. Social networks provide the captive audience for advertisers to promote to and brands to engage with. It is also a goal for networks such as Facebook to keep members using the site for as long as possible in each session. And because your country, your market, is using it so much, your brand really needs to take advantage of this.

View the Experian article.