Cold Dew Makes Hot Online Community

It’s that time of the year again when the Moun­tain Dew Road Tour hits all the great summer hot spots for fun, games and give aways. The Dew Trailer is cruis­ing your favorite holi­day hang out with a wicked prize pack up for grabs, includ­ing an Xbox360 console and heaps of games, a Samsung 37” LCD TV and a whole lot more.

Of course they will also be dish­ing out cold Dew along the way and a bunch of other good­ies and great prize packs that include games like Rock­band and Lips and all you have to do is turn up. To be in the running for the Xbox360 prize pack you need to regis­ter at the website.

The Moun­tain Dew website has also had a cool make over and is now a single web desti­na­tion incor­po­rat­ing the Tour site, Tour Blog Posts into the main Moun­tain Dew site. What is really inter­est­ing is that the entire site is built in the open source tech­nol­ogy Word­Press a blog, tool and publish­ing platform.

The result is clean and styl­ish, and utilises all the stan­dard features of Word­Press. Flickr plug ins deliver the photos and the Ambas­sador section uses cate­gories making it user friendly so it is an excel­lent self service section for people sign­ing up and keep their profile and messages updated. Also the back end of the regis­tra­tions is inte­grated with salesforce.com turn­ing it into a power­ful market­ing tool making it really easy to manage the online commu­nity campaign by campaign.

Further­more, the Moun­tain Dew Tour has created a brand pres­ence in Face­book as well as Twit­ter when fans can inter­act with the brand by upload­ing and shar­ing photos and videos that they shot at a tour loca­tions. All of these online pres­ences are connected in some way to each other which ensures total collab­o­ra­tion across the differ­ent online commu­ni­ties of the fan base.

This site is a great exam­ple of an FMCG prod­uct success­fully build­ing an inter­ac­tive online commu­nity — check it out at mountaindew’s website.

Skills 4 Headache Management

Another site that is worthy of a quick mention is Skills4Work. This is a bril­liant web desig­na­tion for indi­vid­u­als and busi­nesses look­ing for train­ing and work­force solu­tions. Skills4Work offer prac­ti­cal work­force strate­gies that enable you to develop your staff and your busi­ness. Some of their key prod­ucts and services include Train­ing, Appren­tice Manage­ment Programmes, Compet­i­tive Edge Programme and Work­place Literacy.

The site has recently had the styling re worked. It always had well writ­ten copy with­out clut­ter and now seems even cleaner with a lot more white space — which I like. The look and feel is profes­sional and easy to navi­gate making it totally busi­ness friendly. Infor­ma­tive and help­ful this site is an impres­sive instance where busi­ness solu­tions are deliv­ered well online. Pay it a visit at skills4work website.