You have worked hard to build great quality content for your site. And now your visitors are loving it! But, not enough know about it yet. Let’s be honest. You were probably writing all this content in an effort to look great in the eyes of search engines and so people will link to it [...]
Does your brand have an active Facebook page? You can add a plugin on your website linking to your Facebook page and bringing key Facebook functions to your website. There are a range of plugins available that will display feeds from your Facebook page on your website. This is a good way to promote your [...]
Right now, Facebook is launching Facebook places. An app for your iphone, and eventually other devices such as Android, where you can share through Facebook where you are by “checking in”. Find out what and who is around you. The idea is that your Facebook friends will know where you are and, if they happen [...]
Are you using an agency to handle your search engine marketing? You need to know that Google has made the move to ensure the AdWords reporting by agencies clearly breaks down the client’s spend on AdWords and therefore, your spend on the agency. Some agencies or third-parties are known to bundle the cost of AdWords [...]
I get asked this all the time, and yes, it does seem like a waste of budget, on the face of it, however, this article points out several reasons why you should consider it.
In Facebook’s mission to make the world more open and connected, it has recently launched “Community Pages”. It is basically a straight pull of Wikipedia information based on what Facebook users have used in their profile with the ability for users to comment. However, where Wikipedia information is not available, a blank community page is [...]
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A new feature, Friday Links, some stuff for you to think about over the weekend…like homework. Analytics as WMD (Weapons of Mass Delusion) I still have a love/hate relationship with analytics. There is so much value, but then so much that we still need to know and so many times when the numbers just don’t [...]
OK, so I had this ad show up on my facebook page (which I was totally checking for work related purposes) and was a little confused at the message that it was trying to convey, was it suggesting that I get my “6-pack” by going to their totally generic site? Or perhaps the message they [...]
Google AdWords is going through some major changes currently. There is a new version of the interface due to be released very soon, and now they are planning to make quite a substantial change to how they track conversions to make it much more granular. Please see the below explanation from Google for details on [...]