Tracking Social Media For a long time, social media media interaction has been difficult to track. Google Analytics now allows you to track & analyse: Social Network Sources – this is now made easier, without having to maintain an advanced segment. You can also see the particular URLs that are being shared. Conversions that can [...]
Advertising on Facebook is known to be more expensive and reaps a typically lower ROI than other online advertising platforms. Though Facebook offers better reach & targeting for some brands & organisations, it is still advertising that is worth considering. A report by the international agency TBG Digital (who are in the business of Facebook [...]
This week Google starts rolling out “Search, plus Your World”. It is the search engine’s latest & biggest push to making search more personal and social through further integrating its Google+ social network into users search results. Google search has 3 new key features: 1. It gives searchers the ability to get personal search results – [...]
I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google. This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including: [...]
Google has announced a new set of reports for Google Analytics called Flow Visualizations. The have tried to come up with an innovative way of visualising path analysis, which is looking at how visitors move around your site. This has typically been a report that is difficult to try to get any value from or [...]
It is rare to find New Zealand internet usage statistics. But recently, a study by Experian Hitwise has revealed that New Zealanders spend the second longest amount of time on Facebook – 30 mins 31 secs per session, following Singaporeans. This does mean we in New Zealand spend more time on Facebook than the typical [...]
A very common question we get asked all the time is how many fields should I have in my enquiry/competition entry/registration form. The short answer is that if you have less fields, the number of conversions will be higher. However, this needs to be balanced against getting the right information. Eloqua analysed 1,500 forms over [...]
I attended a Google Mobile presentation last night. It was just intended for the local agencies but something I wish all our clients could have attended. Some revealing stats of what is happening in the Australian & NZ mobile market were presented (unfortunately most of their stats are for AU). But, if anything, it is [...]