This post is by Craig Robinson in response to a previous article “How to Lower the Cost of Facebook Ads“. Most social networks, or any form of media for that matter, follow the same evolution. First there are a couple of enthusiasts who make the product to see if it works. Then people come along [...]

I like to check up on what investors are saying and the data & predictions they are acting upon when it comes to tech companies. Because my expertise are around search marketing, I find it interesting to follow investor sentiment around Google to gauge where investors see the business’ opportunities and difficulties are and how [...]

Ever wondered how to make your search results look like this? Not to get this mixed up with Sitelinks, this is marked-up data and is suitable for almost all types of data, (products, music, arts, books, business listings, restaurants, recipes etc.). Sometimes Google is able to turn your data into this result format automatically if it [...]

A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth [...]

I was at SMX 2012 today and it was well attended by Bing who were out to make sure online marketers consider them in their digital strategies. Bing’s selling point is access to the Yahoo! & Bing audience. With this, Bing takes 30% of the US search market share. For an advertiser, this means we should expect [...]

Google Analytics has recently opened up some features that would be useful for power users. If you use your analytics regularly or run campaigns these additions are worth checking out.   Segmentation of Real-Time data. Real-time data has been around for a little while but now you can segment it. Why is this great? If [...]

Getting an advantage in AdWords over competitors sometimes comes from implementing new AdWords features before the competition does. We do this by keeping up to date with product announcements here but also keeping tabs with what Google AdWords is testing and has already launched in the US. One of these recent ad innovations is “Product [...]

Tracking Social Media For a long time, social media media interaction has been difficult to track. Google Analytics now allows you to track & analyse: Social Network Sources – this is now made easier, without having to maintain an advanced segment. You can also see the particular URLs that are being shared. Conversions that can [...]

Advertising on Facebook is known to be more expensive and reaps a typically lower ROI than other online advertising platforms. Though Facebook offers better reach & targeting for some brands & organisations, it is still advertising that is worth considering. A report by the international agency TBG Digital (who are in the business of Facebook [...]

This week Google starts rolling out “Search, plus Your World”. It is the search engine’s latest & biggest push to making search more personal and social through further integrating its Google+ social network into users search results. Google search has 3 new key features: 1. It gives searchers the ability to get personal search results – [...]