Wow. If you are going to announce a new policy that is mirrored on that of the commu­nist govern­ment in China, New Year’s Eve is prob­a­bly a good day to do it as no one is paying atten­tion to the media and they’ll be too hung over on the 1st of Janu­ary to read the […]

Here is my summary of Shawn Gold’s presen­ta­tion at ad:tech Sydney today. Shawn is the Chief Market­ing Offi­cer for MySpace.com, the world’s biggest social network. How big you ask? Well; 0 — 150 million regis­tered users in less than 3 years. Number One in the US in terms of page impres­sions, down­loads and aver­age time spent […]

Last year I made some obser­va­tions about the role the pornog­ra­phy indus­try has played in the estab­lish­ment of emerg­ing tech­nolo­gies. I won’t go into detail here, so here’s the link to the orig­i­nal post if inter­ested. I couldn’t help but think back to that little gem when, brows­ing the NY Times this morn­ing, I found […]

Ok, so some of you will have picked up by now that my general opin­ion of ad agen­cies isn’t that high. By far the major­ity are still stuck in the 80’s, pour­ing money into point­less TVC’s that may win awards and raise a few smiles but contribute noth­ing to the client’s bottom line. This campaign, […]

About 1 percent of Web sites indexed by Google and Microsoft are sexu­ally explicit, accord­ing to a U.S. government-commissioned study. I thought it would be much higher

… but I ended up going to Dubai this past week­end. 20 hours to get there, 48 hours on the ground, and another 20 hours to get back. HM Customs found my itin­er­ary a little bizarre too, thus the hour-long inter­ro­ga­tion in the pokey little back-room upon my return to NZ. Anyhoo, for those of you […]

A Whangarei man was today convicted of theft, and fined for inap­pro­pri­ately using the Inter­net at work. Whangarei District Court heard (the perp), 40, down­loaded pornog­ra­phy and music videos while using a computer at the Poster Faktory in the town. Let’s just be clear here — this had noth­ing to do with the subject matter. He wasn’t […]

Gareth noted in a previ­ous post (below) observ­ing the web’s 15th birth­day, that several notable websites — includ­ing Hotmail — had been left out of The Guardian’s list of ‘15 websites that changed the world’. One thing i couldn’t help notic­ing — and don’t get the wrong idea here people — is that no adult […]

Aston­ish­ing report in the Herald this morn­ing, concern­ing everyone’s favourite NZ e-tailer Flying Pig… oops — I mean Ferrit. Ferrit’s new adver­tis­ing campaign — by its new agency Consor­tium — was launched on Sunday, with half its budget allo­cated for TV. Seems that while Ferrit’s busi­ness model is all about sell­ing online adver­tis­ing, that’s appar­ently not […]