As part of delivering a first class browsing experience for mobile, a site’s navigation often needs to be rethought for the smaller form factor. In many cases it makes sense to replace the bulky unordered list navigation with a simple dropdown menu at the top of the page. This minimises the screen real estate occupied [...]
Tracking Social Media For a long time, social media media interaction has been difficult to track. Google Analytics now allows you to track & analyse: Social Network Sources – this is now made easier, without having to maintain an advanced segment. You can also see the particular URLs that are being shared. Conversions that can [...]
We are currently looking for talented .NET web developers, ideally with experience working on Kentico CMS projects, to join the team at our Auckland office. If you are interested or can recommend someone for the following role, please let us know. We will happily pay NZD$1,000 cash (in small non-sequential bills) for any successful referrals [...]
Advertising on Facebook is known to be more expensive and reaps a typically lower ROI than other online advertising platforms. Though Facebook offers better reach & targeting for some brands & organisations, it is still advertising that is worth considering. A report by the international agency TBG Digital (who are in the business of Facebook [...]
This week Google starts rolling out “Search, plus Your World”. It is the search engine’s latest & biggest push to making search more personal and social through further integrating its Google+ social network into users search results. Google search has 3 new key features: 1. It gives searchers the ability to get personal search results – [...]
I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google. This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including: [...]
We are pleased to announce that Marker is a double finalist at the Microsoft New Zealand Partner Awards 2011 for the Windows Phone Solution of the year. Awards will be announced on 17th November 2011.
The Rugby World Cup 2011 has released details of their digital campaign. The key statistic for me is that usage of mobile devices outstrips that of the website. Let me repeat that, more people accessed the mobile apps than the website. Download PDF version Official mobile application downloaded more than 3 million times More than [...]
Google has announced a new set of reports for Google Analytics called Flow Visualizations. The have tried to come up with an innovative way of visualising path analysis, which is looking at how visitors move around your site. This has typically been a report that is difficult to try to get any value from or [...]
It is rare to find New Zealand internet usage statistics. But recently, a study by Experian Hitwise has revealed that New Zealanders spend the second longest amount of time on Facebook – 30 mins 31 secs per session, following Singaporeans. This does mean we in New Zealand spend more time on Facebook than the typical [...]