We are pleased to announce that Marker is a double finalist at the Microsoft New Zealand Partner Awards 2011 for the Windows Phone Solution of the year. Awards will be announced on 17th November 2011.
The Rugby World Cup 2011 has released details of their digital campaign. The key statistic for me is that usage of mobile devices outstrips that of the website. Let me repeat that, more people accessed the mobile apps than the website. Download PDF version Official mobile application downloaded more than 3 million times More than [...]
Google has announced a new set of reports for Google Analytics called Flow Visualizations. The have tried to come up with an innovative way of visualising path analysis, which is looking at how visitors move around your site. This has typically been a report that is difficult to try to get any value from or [...]
A very common question we get asked all the time is how many fields should I have in my enquiry/competition entry/registration form. The short answer is that if you have less fields, the number of conversions will be higher. However, this needs to be balanced against getting the right information. Eloqua analysed 1,500 forms over [...]
This interactive timeline infographic illustrates the progression from the first web browser to where we are today. It also serves as an example of what is possible with HTML5. Something like this would not have been possible without a plug-in like Flash, until very recently. Probably doesn’t work in IE6! It also demonstrates the complexity [...]
This article is a good high level summary. The key rule for me is number 2: Organizations must have a dedicated social media evangelist. Social media is just about talking to your customers. If you don’t have someone in your organisation with some authority and access to decision makers to fulfil this role, then you [...]
John Papa did a demo of this impressive 3D house build Silverlight application at the MIX11 Keynote. Microsoft have released the source code for this as a free download. The quality of the rendering is certainly impressive and it seems they are making 3D support a cornerstone of the benefits of using Sliverlight 5 when [...]
This site was demo’d at the MIX11 conference showcasing the capabilities of HTML5 video, canvas and Silverlight, all working in perfect harmony in the super fast IE9 browser. Check this page out for the ability to flick between multiple camera angles in the same video footage. This is interesting, as I haven’t seen this before. [...]