We’ve all grown up with the Buzzy Bee pull along toy since the early 1940′s. But ask the latest generation of New Zealanders’ about Buzzy Bee and they’re just as likely to tell you about Driver Don, Trikey Tom, Mary Lou and a bunch more of Buzzy’s friends who play out their lives in the [...]
Ever wondered how to make your search results look like this? Not to get this mixed up with Sitelinks, this is marked-up data and is suitable for almost all types of data, (products, music, arts, books, business listings, restaurants, recipes etc.). Sometimes Google is able to turn your data into this result format automatically if it [...]
A premature drop in the Google (GOOG) share price has been attributed to a realisation that the growth in mobile usage has led to overall lower CPCs, cannibalizing desktop revenue growth. Advertisers who have taken advantage of bringing their ads on to mobile have enjoyed the lower mobile CPCs for years now. Taking into account mobile growth [...]
We are looking for a passionate, detail-oriented, hardworking professional with excellent communication skills to deliver leading edge design for a wide variety of projects and clients. Your time would be roughly split between web and mobile/tablet projects, working for both leading local and global brands. We don’t just do client work though, there is also [...]
I was at SMX 2012 today and it was well attended by Bing who were out to make sure online marketers consider them in their digital strategies. Bing’s selling point is access to the Yahoo! & Bing audience. With this, Bing takes 30% of the US search market share. For an advertiser, this means we should expect [...]
Google Analytics has recently opened up some features that would be useful for power users. If you use your analytics regularly or run campaigns these additions are worth checking out. Segmentation of Real-Time data. Real-time data has been around for a little while but now you can segment it. Why is this great? If [...]
Getting an advantage in AdWords over competitors sometimes comes from implementing new AdWords features before the competition does. We do this by keeping up to date with product announcements here but also keeping tabs with what Google AdWords is testing and has already launched in the US. One of these recent ad innovations is “Product [...]
State of Flux, a leading procurement and supply chain consultancy, today announced that it has acquired a stake in Marker Studio, an award-winning, full-service digital agency headquartered in Auckland, New Zealand. The deal gives State of Flux greater access to Marker’s development team, extending its capabilities to design and build innovative applications for the procurement [...]
The speed of your website (how quickly it loads) has always been an important factor to the success of a website, but even more so now with the different ways we access sites and can measure speed performance. A faster website tends to result in a superior experience for users which can lead to more [...]
As part of delivering a first class browsing experience for mobile, a site’s navigation often needs to be rethought for the smaller form factor. In many cases it makes sense to replace the bulky unordered list navigation with a simple dropdown menu at the top of the page. This minimises the screen real estate occupied [...]