I highly recommend anyone interested in the mobile space to watch this Mobile Marketing & Analytics video by Avinash Kaushik from Google. This video is overflowing with practical tips on how businesses can properly take advantage of mobile. It is 1 hr 16 mins simply because of all the information he needs to get across including: [...]
We are pleased to announce that Marker is a double finalist at the Microsoft New Zealand Partner Awards 2011 for the Windows Phone Solution of the year. Awards will be announced on 17th November 2011.
The Rugby World Cup 2011 has released details of their digital campaign. The key statistic for me is that usage of mobile devices outstrips that of the website. Let me repeat that, more people accessed the mobile apps than the website. Download PDF version Official mobile application downloaded more than 3 million times More than [...]
Google has announced a new set of reports for Google Analytics called Flow Visualizations. The have tried to come up with an innovative way of visualising path analysis, which is looking at how visitors move around your site. This has typically been a report that is difficult to try to get any value from or [...]
It is rare to find New Zealand internet usage statistics. But recently, a study by Experian Hitwise has revealed that New Zealanders spend the second longest amount of time on Facebook – 30 mins 31 secs per session, following Singaporeans. This does mean we in New Zealand spend more time on Facebook than the typical [...]
A very common question we get asked all the time is how many fields should I have in my enquiry/competition entry/registration form. The short answer is that if you have less fields, the number of conversions will be higher. However, this needs to be balanced against getting the right information. Eloqua analysed 1,500 forms over [...]
I attended a Google Mobile presentation last night. It was just intended for the local agencies but something I wish all our clients could have attended. Some revealing stats of what is happening in the Australian & NZ mobile market were presented (unfortunately most of their stats are for AU). But, if anything, it is [...]
This interactive timeline infographic illustrates the progression from the first web browser to where we are today. It also serves as an example of what is possible with HTML5. Something like this would not have been possible without a plug-in like Flash, until very recently. Probably doesn’t work in IE6! It also demonstrates the complexity [...]